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4 modules · ~16 min

Marketing Fundamentals

The plain-English language of marketing — the 4Ps, channels, branding and content, explained for people who don't work in marketing.

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What you'll be able to do

01

Tell marketing apart from sales and name the 4Ps

02

Recognise the main digital channels and the metrics behind them

03

Understand branding, positioning and why messaging stays consistent

04

See how content and thought leadership build trust over time

Modules

4 in this track

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  1. Section 1 — Marketing Basics2 modules · 9 min
  2. 2 lessons · 9 minQuizzes included · titles visible after you register.
  3. Section 2 — Brand & Content2 modules · 9 min
  4. 2 lessons · 9 minQuizzes included · titles visible after you register.